Lower mortgage rates are driving housing demand in Atlanta & Cobb County

The U.S. housing market is finally getting a spark of new energy as mortgage rates tick down. In the past few weeks, home purchase applications have increased both week-over-week and year-over-year, a trend we have not yet seen in 2025. That growth reflects how sensitive buyers remain to rate changes, and Atlanta, along with Cobb County, is showing signs of that renewed demand locally.

National data shows applications up more than 20 percent compared to last year. Whenever rates dip below roughly 6.64 percent, buyers re-enter the market. For the past month, mortgage demand has held steady in positive territory each week, a sign of healthier momentum that could carry into fall.

Pending home sales are also climbing compared to last year, and inventory is improving, giving buyers more breathing room than they had in 2023 and 2024. While prices remain elevated, the slight easing of borrowing costs is enough to make a difference for many households in metro Atlanta who have been waiting for the right moment to act.

What this means for Atlanta and Cobb County
More buyers are beginning to move off the sidelines. Sellers who have been hesitant to list are starting to test the market again, which is adding fresh options for buyers. East Cobb, Smyrna, and parts of West Midtown are already reporting more showing activity than earlier this summer. The story is not about a massive drop in rates, but rather the fact that even a modest dip has unlocked demand.

For buyers, this creates an opportunity to act before the next potential rate upswing. Locking in a rate now, while exploring lender options like float-down protections, can provide security while you shop. For sellers, the increase in buyer traffic means well-priced listings have a strong chance of standing out and selling quickly.

Looking ahead
Economists suggest that we need to see consistent, double-digit weeks of forward-looking strength before this shift translates into a meaningful jump in closings. For now, the momentum is encouraging, and the Atlanta-area market is already reaping the benefits of this trend. If rates continue to drift lower or even just stabilize, the stage is set for a stronger fall housing season.

Lower mortgage rates are giving buyers in Atlanta and Cobb County new motivation, while also drawing more sellers into the market. This early momentum may signal a busier season ahead, making it a smart time to evaluate your next move. Fresh Vision Realty is here to guide you through shifting market conditions and help you make confident decisions in today’s environment.

If you're considering buying or selling in metro Atlanta, now is the time to start the conversation. Contact Fresh Vision Realty today to explore your options.

Source: HousingWire