Local Investors Are Outpacing Builders in Affordable Housing — What Cobb County Needs to Know

Local Investors Are Outpacing Builders in Affordable Housing — What Cobb County Needs to Know

Affordable housing isn’t just a national headline; it’s hitting close to home here in Cobb County. What we’re seeing is that local investors, not the big builders, are leading the way in bringing move-in-ready homes to the market. For buyers, this opens the door to renovated homes that may fit your budget better than new construction. For sellers, it’s a reminder that smart updates can make your home stand out in today’s market.

According to HousingWire, small-scale investors delivered more affordable homes this year than builders did. These investors listed 30,852 renovated homes in 2024, compared to 18,973 new builds from major construction companies.

Most of these investors aren’t corporate landlords. Over half live within 30 miles of the properties they’re improving, and nearly 80% plan to purchase just one to five homes next year. That means local communities, not Wall Street, are driving much of this housing activity.

For Cobb County buyers, this could mean more renovated homes hitting the market at prices that compete with or undercut new builds. If you’ve been waiting for options beyond new construction, this is good news.

For sellers, the lesson is clear: updated homes are in demand. Renovations like kitchens, bathrooms, or flooring can make your property more competitive, especially if buyers are comparing it to freshly renovated investor-owned homes.

At Fresh Vision Realty, we closely monitor local investor activity to keep our clients informed about emerging opportunities. Whether you’re buying or selling, we’ll help you position yourself for success in a shifting market.

Source: HousingWire